Caitlin Dorrington

"Oh Sunshine" is a vibrant, multi-touchpoint campaign designed to empower young Kiwi women to embrace sun safety. With its persuasive tone and visually captivating language, this integrated initiative adopts a 'human-first' approach to inspire and connect with the hearts of Aotearoa's youth. It's about recognisability, fostering meaningful conversations, and ensuring an engaging user experience. So, are you ready to bask in the warmth of a safer, sunnier future?