The removable battery allows for convenient charging and storage.
The combination of headlight and running light mimics car lights and encourages safer communication with drivers.
Bachelor of Design with Honours
The Pluto Pulse is an entry level E-Bike for 16-25 year olds with the aim of reducing car dependency in NZ. It delivers functionality specific to the target users needs and has a novel form language to distinguish itself from existing cycling culture, a barrier to entry the research for this product identified.