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The removable battery allows for convenient charging and storage.
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The combination of headlight and running light mimics car lights and encourages safer communication with drivers.
Bachelor of Design with Honours
The Pluto Pulse is an entry level E-Bike for 16-25 year olds with the aim of reducing car dependency in NZ. It delivers functionality specific to the target users needs and has a novel form language to distinguish itself from existing cycling culture, a barrier to entry the research for this product identified.